One Door Wichita
Brand Guide

Version 1.0 · April 2026

This guide defines how One Door Wichita looks and sounds. Use it consistently so every touchpoint feels like the same trusted system.

Logo

The mark is a stylized house — a door inside a square with rounded corners. It represents a single entrance to the whole system. The wordmark is set in Manrope 800.

Primary: Dark green background, wheat mark. Reversed: white mark on dark background. Lockup: mark left, wordmark right. Minimum size: 24px mark height.

Logo files are in logos/ — use SVG wherever possible. PNG at 2× for raster contexts.

Color

Forest
#1B5E44
Forest Deep
#0E2419
Forest Mint
#52B788
Forest Tint
#E8F1EC
Wheat
#C8A96E
Wheat Deep
#A07F3F
Wheat Soft
#F4EBD5
Amber
#B85C2C
Ink
#1A1A2E
Paper
#FAFAF8

Usage: Forest is the primary action color. Wheat is accent/highlight. Amber is alert/urgent only. Never use both Forest and Amber as competing CTAs.

Typography

Every door is the right door.

Manrope 800 · Display / Headline

One Door Wichita connects you to every shelter and housing program in the city. Free. Confidential. 24 hours.

Manrope 500 · Body

Outreach materials · April 2026

JetBrains Mono 600 · Eyebrow / Label

Typefaces

Manrope (Google Fonts) — All headlines, body, UI. Weights: 500 (body), 600 (emphasis), 700 (subheading), 800 (display/headline).

JetBrains Mono (Google Fonts) — Labels, eyebrows, metadata, tags. Weight: 400, 600. Always uppercase with tracked letter-spacing (0.10–0.16em).

Voice & Tone

Do:

Direct. Short sentences. Active voice. First person for the reader ("you"), not for us.

Don't:

Bureaucratic jargon. "Individuals experiencing homelessness" → "people who need housing."

Do:

"Call 211. Text DOOR to 63328. Walk in." Imperative, clear, actionable.

Don't:

"Clients may utilize the 211 telephony resource to initiate intake procedures."

Lead with action. State the benefit before the mechanism. Use numbers sparingly — only when they prove a point.

Mission Statement

"One call, text, or walk-in connects you to every shelter and housing program in Wichita."